Today was a big day for a friend of mine, Felicity Jayn Heath, as her beloved entrepreneurial 'baby' came to life.
Mermaid Killer, which launched as the clock striked twelve this morning, is not about fitting in to society's expectations - it's about embracing what you are and what you stand for, loudly and proudly.
Best of all, the stand-out range isn't judgemental or selective to gender or size and lets you be whoever the heck you want to be.
Go on, have a gander.
www.mermaidkiller.com



